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The Tradition of Giving Flowers and Chocolates

Giving Flowers and Chocolates

flowers and chocolates


The tradition of giving flowers and chocolates is a time-honoured practice that has stood the test of time across cultures and generations. This delightful gesture involves presenting loved ones, friends, or acquaintances with beautiful blooms and delectable chocolates as tokens of affection, appreciation, and goodwill. The fusion of these two gifts represents a timeless expression of love and care. Flowers, with their natural beauty and fragrant aroma, have historically conveyed heartfelt emotions, while chocolates, with their sweet indulgence, add an element of joy to the occasion.

Flowers and chocolates have become emblematic symbols of love, friendship, romance, and various other sentiments. From ancient civilizations to contemporary society, the act of gifting these items has remained a cherished tradition, evolving and adapting to suit modern lifestyles and preferences. Let’s unravel the fascinating journey of this delightful and enduring tradition.



The History of Giving Flowers and Chocolates

chocolate and flower bouquet


The tradition of giving flowers and chocolates is steeped in history, originating from ancient civilizations and evolving over centuries to become the cherished practice it is today.

Giving flowers as a symbol of affection dates back thousands of years. Ancient civilizations like the Egyptians, Greeks, and Romans revered flowers and used them for various purposes, including religious ceremonies, medicinal remedies, and expressions of love and gratitude. In ancient Greece, for instance, flowers were associated with gods and goddesses and held symbolic meanings.

Flowers gained popularity as gifts during the Victorian era, where each flower held a specific meaning or message, allowing people to communicate sentiments that words often could not convey. This era saw the emergence of the language of flowers, also known as floriography, further enhancing the significance of gifting flowers.


Evolution of Gifting Chocolates

The tradition of gifting chocolates, though relatively more recent compared to flowers, has its roots in ancient Mesoamerican cultures. The Aztecs and Mayans were among the first to cultivate and appreciate cacao beans, which they used to create a bitter beverage.

The transformation of chocolate into the sweet, creamy confection we know today began in the 18th century, notably with the invention of milk chocolate. Initially, chocolate was consumed as a luxury by the elite, but advancements in production techniques made it more accessible to the masses. By the 19th century, chocolatiers were crafting a variety of chocolates, leading to the association of chocolate with romance and special occasions.


Cultural Significance and Global Spread

The tradition of giving flowers and chocolates gained traction across various cultures. In Europe, giving flowers became an essential part of courtship, particularly during the Victorian era, when elaborate flower arrangements were used to express feelings of love and admiration.

Similarly, the appreciation of chocolates as a gesture of love and affection spread globally. In the 20th century, chocolates became an integral part of celebrations like Valentine’s Day and Easter, solidifying their association with love and joy.

Today, the tradition continues to thrive, and the art of gifting flowers and chocolates has become an art form in itself. It has adapted to the diverse preferences of modern society, ensuring that this delightful tradition remains meaningful and cherished for generations to come.


Reasons Behind the Tradition


Reasons Behind the Tradition


The tradition of giving flowers and chocolates is not merely a matter of habit; it is deeply rooted in psychology, emotions, and societal influences. These gifts serve as powerful means of expressing sentiments and building connections. Here are some of the fundamental reasons behind the tradition:


Psychological and Emotional Reasons for Giving Flowers and Chocolates


1. Evoking Positive Emotions

Both flowers and chocolates have the remarkable ability to elicit positive emotions. Flowers, with their vibrant colours and pleasing fragrances, have been shown to improve mood and reduce stress. The visual appeal and scent of flowers can trigger feelings of joy and well-being in the recipient.


2. Inducing Pleasure and Happiness

Chocolates, on the other hand, contain compounds like theobromine and caffeine, which can stimulate the brain and induce a sense of happiness and pleasure. The sweetness of chocolates can provide an instant mood lift, making them an ideal gift for celebrations and special moments.


3. Symbolism of Love and Affection

The act of giving flowers and chocolates is often associated with romantic love. Flowers, especially roses, are universally recognized symbols of love and passion. Chocolates, too, represent sweetness and the indulgence of affection. They are a way of saying, “I care about your happiness and well-being.”


Societal Influences on the Tradition


heart chocolates


1. Media and Pop Culture

Movies, television shows, and literature have romanticized the act of giving flowers and chocolates. These gifts are frequently portrayed as gestures of love and affection in popular culture, reinforcing their significance in relationships.


2. Traditions and Occasions

The tradition of gifting flowers and chocolates is deeply ingrained in various celebrations and special occasions. Valentine’s Day, anniversaries, birthdays, and even apologies or condolences often involve the exchange of these gifts. Society’s emphasis on these occasions further solidifies their role in our lives.


3. Universal Language of Love

The tradition transcends cultural and linguistic barriers, making it a universal language of love. People from diverse backgrounds and languages understand the sentiment behind flowers and chocolates, allowing these gifts to convey emotions effectively.


Flowers: Symbolism and Meanings


bouquet of colorful flowers


Flowers have long been celebrated for their ability to convey emotions and sentiments through their colours, types, and arrangements. The symbolism and meanings associated with different flowers are integral to the tradition of gifting flowers. Here are some key aspects of the symbolism and meanings of flowers:


1. Roses

  • Red Roses: Universally recognized as a symbol of love and passion, red roses are often gifted to express deep affection and desire.
  • White Roses: Represent purity, innocence, and new beginnings, making them suitable for weddings and the start of a new relationship.
  • Yellow Roses: Signify friendship and joy, making them a great choice for friends and well-wishers.
  • Pink Roses: Convey admiration, gratitude, and appreciation, ideal for expressing admiration or saying “thank you.”


2. Lilies:

  • White Lilies: Associated with purity, virtue, and renewal, they are often seen at funerals to symbolize the purity of the departed soul.
  • Stargazer Lilies: Represent wealth and prosperity, and they are often given to celebrate success or achievements.


3. Tulips:

  • Red Tulips: Symbolize love and passion, similar to red roses.
  • Yellow Tulips: Convey cheerfulness and sunny disposition, making them an excellent choice for brightening someone’s day.
  • Purple Tulips: Stand for royalty and dignity, often chosen for expressing admiration or reverence.


4. Daisies

  • Gerberas/Daisies: Symbolize innocence, simplicity, and purity, and they are often used to express loyalty and love.


5. Orchids

  • Orchids: Represent beauty, luxury, and strength, making them a symbol of love and refinement.


6. Carnations

  • Red Carnations: Signify deep love and admiration, often used for expressing affection to loved ones.
  • White Carnations: Represent purity, making them a suitable choice for sympathy and remembrance.


7. Sunflowers

  • Sunflowers: Symbolize adoration, loyalty, and longevity, and they are often given as a sign of admiration and respect.


8. Chrysanthemums

  • Chrysanthemums: Signify loyalty, friendship, and love. They are often used in bouquets to convey well wishes.


9. Daffodils

  • Daffodils: Symbolize new beginnings and rebirth, often chosen as a symbol of hope and optimism.


Chocolates: A Sweet Gesture




Chocolates are undoubtedly one of the most universally loved treats, and their popularity as a gift is deeply ingrained in various cultures. The allure of chocolates extends beyond their delicious taste; it is also tied to the science behind their composition, cultural variations, and historical significance.


The Science of Why Chocolates Are Loved Universally

  • Endorphin Release: Chocolates contain compounds such as theobromine, caffeine, and anandamide, which stimulate the brain to release endorphins, natural mood-enhancing chemicals. Endorphins create a sense of pleasure and can even act as painkillers, contributing to the joy associated with consuming chocolates.
  • Serotonin Boost: The serotonin levels in the brain can also be influenced by consuming chocolate. Serotonin is a neurotransmitter linked to feelings of happiness and well-being. Chocolate can temporarily increase serotonin levels, leading to an improved mood and a sense of relaxation.
  • Phenylethylamine (PEA): Chocolate contains phenylethylamine, a compound that our bodies produce when we fall in love. PEA triggers the release of endorphins, heightening feelings of excitement and attraction, and reinforcing chocolate’s association with romance.


Cultural Variations in Chocolate Preferences and Traditions

  • Dark Chocolate: In recent years, dark chocolate has gained popularity due to its perceived health benefits. It contains a higher concentration of cacao and is associated with a richer, more intense flavour. Dark chocolate is often linked to sophistication and is appreciated by those who enjoy a slightly bitter taste.
  • Milk Chocolate: Milk chocolate is a favourite among many for its creamy texture and sweet taste. It contains milk solids, sugar, and cocoa, providing a milder, sweeter flavour profile compared to dark chocolate. It’s often seen as a comforting and indulgent treat.
  • White Chocolate: Although technically not true chocolate as it doesn’t contain cocoa solids, white chocolate is loved for its creamy texture and sweet flavour derived from cocoa butter, sugar, and milk solids. It’s often used in desserts and confectionery.
  • Specialty Chocolates: Various cultures have their unique types of chocolates, each with its distinct flavours and textures. For example, Swiss chocolate is renowned for its smoothness and quality, while Belgian chocolate is often associated with luxury and gourmet taste.


Modern Trends in Gifting Flowers and Chocolates


Gifting Flowers and Chocolates


The tradition of gifting flowers and chocolates has gracefully adapted to the demands and preferences of the modern world. As technology continues to advance and sustainability becomes a paramount concern, new trends have emerged in how flowers and chocolates are sourced, packaged, and presented as thoughtful gifts.


Contemporary Approaches to Gifting Flowers and Chocolates

  • Online Ordering and Delivery: With the rise of e-commerce, individuals can now effortlessly browse through online platforms to select and order flowers and chocolates for delivery to their loved ones. This convenience has made the act of gifting even more accessible and efficient.
  • Customization and Personalization: Modern consumers appreciate the option to customize their gift packages. Many florists and chocolatiers now offer customizable gift sets where customers can choose specific flowers, chocolates, and packaging to create a unique and personalized gift.
  • Subscription Services: Subscription-based models for flowers and chocolates have gained popularity. Customers can subscribe to receive fresh flowers or artisanal chocolates regularly, providing a constant supply of joy and indulgence for themselves or their recipients.
  • Experiential Gifting: Modern gift-givers are increasingly opting for experiences related to flowers and chocolates. This can include workshops on floral arrangements or chocolate-tasting events, allowing recipients to engage with the gift on a deeper level.
  • Virtual Gift Cards and E-Vouchers: Digital gift cards and e-vouchers for flower and chocolate stores are on the rise. These offer flexibility to the recipient to choose their preferred flowers or chocolates, aligning with their tastes and preferences.


Incorporating Sustainability and Eco-Friendliness in Gift-Giving

  • Eco-Friendly Packaging: A growing trend is the use of eco-friendly packaging for flowers and chocolates, made from recycled materials or materials that can be easily recycled or reused. This aligns with the increasing focus on sustainability and reducing environmental impact.
  • Local and Ethical Sourcing: Consumers are becoming more conscious about the sourcing of their gifts. They prefer flowers and chocolates sourced from local, sustainable, and ethically responsible producers, reducing the carbon footprint associated with long-distance transportation.
  • DIY and Upcycled Gifts: There’s a rising trend in creating DIY gift sets that include the materials and instructions for arranging flowers or creating chocolate-based treats at home. This not only promotes creativity but also encourages sustainability and reduces waste.
  • Plantable Packaging: Some companies are introducing plantable packaging for their gifts. The packaging is embedded with seeds, allowing the recipient to plant it and grow flowers or herbs, adding an extra layer of thoughtfulness to the gift.




flower bouquet and chocolates


The tradition of giving flowers and chocolates is a timeless practice that speaks to the universal language of love and care. From ancient times to the present day, these gifts have symbolized affection and remain cherished expressions of appreciation. As we navigate the modern world, let us honour this tradition by incorporating innovative approaches and sustainable choices.

To brighten someone’s day and make a meaningful connection, consider gifting a beautiful bouquet. Bourkes Florist offers a wide range of meticulously arranged flowers to suit any occasion. Place an order today and have the perfect gift delivered to your loved ones, spreading joy and love through these delightful tokens.



Q: Why do people traditionally give flowers and chocolates together?

Flowers and chocolates are complementary gifts. Flowers symbolize affection and thoughtfulness, while chocolates add a sweet touch, enhancing the overall gesture of love and appreciation.


Q: Are there any specific guidelines for choosing the right flowers for someone?

Yes, selecting flowers based on the recipient’s preferences, the occasion and the symbolism associated with each flower is essential. Consider their favourite flowers or choose blooms that match the occasion, ensuring a thoughtful and meaningful gift.


Q: What are some unique ways to present flowers and chocolates as gifts?

Presenting flowers and chocolates creatively can make the gift even more special. Consider arranging them in an elegant bouquet or incorporating them into a gift basket with personalized touches to add a unique flair to the presentation.


Q: Are there any alternatives to flowers and chocolates for gift-giving?

Absolutely! There are many thoughtful alternatives, such as personalized gifts, spa vouchers, gourmet food baskets, or even experiences like a cooking class or a day at the spa. Tailoring the gift to the recipient’s preferences is key.

The Tradition of Giving Flowers and Chocolates

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